A modern UK business website is rarely a silo. It feeds analytics, captures leads for a CRM, takes bookings from Calendly, subscribes visitors to MailerLite, and talks to Zapier or Make for downstream automation. Sitejet Builder gives you native integration with the essentials and clean hooks (HTML, JavaScript, webhooks, APIs) for everything else. This guide covers what is built in, how to connect the most common tools, and the portability guarantee that keeps you from getting trapped.
Why integrations matter for your business website · Built-in integrations at a glance · Setting up Google Analytics · Built-in Matomo analytics · Contact data management · Multi-language support · Adding third-party tools via HTML and JavaScript · Webhook integration — connecting forms to automation · APIs for advanced users · No vendor lock-in — export your website · FAQ
Every tool in your marketing stack benefits from the website as the front door. Analytics tell you what is working. Booking tools cut phone tag. E-mail platforms nurture enquiries. CRMs capture leads as structured records. Accounting integrations reconcile online sales. A website without integrations is a shop with no till.
G-XXXXXXXXXX).UK GDPR reminder: GA4 requires cookie consent under PECR. Enable the Sitejet cookie banner or restrict GA4 until consent is given.
Included free with every Sitejet Builder hosting plan. First-party-cookie configuration avoids the cookie-banner requirement for basic audience measurement. Dashboard is accessible from Sitejet (Stats panel) or directly at /matomo on your site.
For most UK SMEs, Matomo alone is enough. Add GA4 if your marketing stack depends on it.
Form submissions are retained in Sitejet for 90 days by default. Extend or reduce in settings. CSV export on demand for UK GDPR subject-access requests.
For longer-term storage: pipe submissions via webhook to Google Sheets, Airtable, HubSpot, Mailchimp or your CRM of choice.
Sitejet supports multi-language sites via duplicated page structures. Build English as primary; duplicate and translate key pages for Welsh, Polish, Punjabi, Urdu or Tamil as needed for UK audiences.
Sitejet’s AI can translate content as a first draft — always have a native speaker review before publishing, especially for legal or safety-critical text.
For anything Sitejet does not integrate natively, use the Custom HTML element (per-page) or Site Settings → Custom Code (global).
Common UK SME embeds:
Every form can POST its JSON payload to a webhook URL. Compatible with:
Example: contact form → Zapier → HubSpot lead → Slack notification → Mailchimp welcome sequence.
Sitejet exposes APIs for advanced automation (page creation, collection management, bulk updates). Typically used by UK agencies managing 50+ client sites. Documentation via smartxhosting.uk support; requires higher-tier reseller arrangement.
Every Sitejet Builder site can be exported as a ZIP containing clean HTML, CSS, JS and images. Runs on any standard web host. Integrations you added (webhooks, custom JS, third-party embeds) continue to work on the new host as long as you keep the endpoints pointing correctly.
See our website builder lock-in UK guide for the full portability discussion.
Q: Do integrations cost extra?
A: Built-in integrations (GA4, Matomo, Google Maps, webhooks, Ecwid) are included. Third-party tools you embed typically have their own subscription (Calendly, Crisp, Mailchimp).
Q: Is Google Tag Manager supported?
A: Yes — paste the GTM container code into Custom Code → Head. GTM then manages other tags (GA, ad pixels) from one container.
Q: Can I integrate Xero, QuickBooks or Sage for invoicing?
A: Indirectly, via webhooks → Zapier → accounting platform. No direct native integration.
Q: Does Sitejet talk to WHMCS for UK billing?
A: Yes — native WHMCS integration on smartxhosting.uk reseller arrangements. Ideal for UK agencies bundling sites with hosting billing.
Q: Can I use Google Optimize for A/B testing?
A: Google retired Optimize in 2023. Alternatives: VWO, Optimizely, Convert.com — embed via Custom Code.
Q: How do I track Google Ads conversions?
A: GA4 + Google Ads linked account. Conversion tag fires on thank-you page load or form submission event.