If you sell products — even a handful — Sitejet Builder plus Ecwid e-commerce gets you online fast. Up to five products free, Stripe/PayPal/GoCardless/Klarna/Clearpay all supported for UK customers, and full integration with your existing site design. This guide covers the Ecwid plan options, step-by-step shop setup, UK-specific payment and shipping configuration, and SEO tips for product pages.
Why sell online with Sitejet Builder? · Ecwid commerce plans · Features by plan · Setting up your online store step by step · Store elements you can add to your pages · Managing products in the Ecwid dashboard · What you can sell · E-commerce SEO for your products · FAQ
Three reasons Sitejet + Ecwid works for UK SMEs:
| Plan | Products | Monthly (inc. VAT) | Key features |
|---|---|---|---|
| Free | 5 | £0 | Core shop, payments, basic analytics |
| Venture | 100 | ~£15 | Discount codes, abandoned cart, Facebook & Instagram shops |
| Business | 2,500 | ~£30 | Product variants, wholesale pricing, subscriptions, staff accounts |
| Unlimited | Unlimited | ~£80 | Priority support, API access, multi-currency |
Start on the free tier; upgrade when you outgrow 5 products.
Free tier covers most UK SME use cases for testing online sales:
Upgrade for discount codes, abandoned-cart recovery, product variants (size / colour), subscriptions and omnichannel selling.
Ecwid Control Panel (accessible from Sitejet) is where you add, edit and archive products. Stock levels update in real time across the shop. Bulk-edit via CSV import/export for catalogues over 50 products.
For ongoing operations: check orders daily, fulfil promptly, update stock quantities, respond to customer messages. Ecwid mobile app (iOS / Android) notifies of new orders.
Ecwid handles a wide range of UK SME product types:
Not well suited for: large-catalogue marketplaces with thousands of SKUs and complex variant matrices (WooCommerce or Shopify remain stronger).
/shop/artisan-sourdough-loaf beats /shop/product-42.See our online shop without Shopify guide for the wider context.
Q: Which payment processors work for UK customers?
A: Stripe (recommended), PayPal, GoCardless, Klarna, Clearpay all supported. Stripe covers UK cards, Apple Pay, Google Pay; its fees are 1.5% + 20p for UK cards.
Q: Can I handle UK VAT properly?
A: Yes — set your VAT rate in Ecwid tax settings. Show prices inc. or ex. VAT consistently (B2C typically shows inc. VAT).
Q: Can I ship internationally?
A: Yes — configure destination countries and per-country shipping rates. For EU sales post-Brexit, check VAT implications.
Q: What about GDPR on customer data?
A: Ecwid provides a privacy notice template and customer data export / deletion tools to satisfy UK GDPR subject-access requirements.
Q: Can I offer click-and-collect?
A: Yes — configure a local pickup shipping option tied to postcode validation. Customers pay online, collect in person.
Q: Do I need to upgrade to accept subscriptions?
A: Yes — subscriptions require the Business plan (~£30/month) minimum.